WordPress & Squarespace theme customization
Customizing a pre-existing WordPress or Squarespace theme is a cost effective and time efficient way to get the website you want. With just a few tweaks, I can get the WordPress or Squarespace theme of your choice to be the website your business needs to make more conversions. After installation and customization, I’ll teach you how to quickly and confidently make your own edits to your website. In no time at all, you’ll be publishing content, adding images and adjusting the layout. You’ll never have to wait for a developer to make a change you need made pronto.
SEO (Search engine optimization)
Now you have a great website, but are customers finding it? The importance of search engines in driving traffic to websites and creating conversions is undeniable. Nine in 10 visits online begin with a search engine. 75% of people never scroll past the first page of Google search results. More importantly, that first search result on Google gets more organic clicks than the rest of the results on the first page combined. If your website is buried on the second or seventeenth page of Google search results, how will people find it? Search engine optimization is a more cost effective long-term solution to Google ads. I will optimize your website to have it rank on the first page of Google search results. Since doing this for my food blog, Better Than Ramen, my website’s number one source of traffic has been Google search.
Google Analytics set up and reporting
Your website has been up for a few weeks and people have been visiting and converting. One week, you notice a drop in the number of product you’ve sold. You’ll need the detective of online marketing tools – Google Analytics – to solve the mystery as to what happened to your site. If you don’t already have Google Analytics, I can set it up on your site and teach you how to use it. You’ll be able to learn how people find your website, how many of them visit your site on mobile, and even where your visitors live. These statistics may seem random unless you know how to analyze them. Your website’s Google Analytics report is like its health report card. I can help you interpret the results and write a prescription plan for optimizing your site to make it convert more than ever before.
They say that your inbox is your virtual home on the internet. Email marketing is one of the most effective ways to reach people online because unlike social media which controls who sees what based on algorithms, your email is guaranteed to reach your audience. I will create engaging, mobile-friendly newsletters that will make people want to click through to your website and convert.
Is your web traffic down? Seeing a slump in purchases or visits? I can conduct an audit of your website to find problems that may be keeping people away. After conducting the audit, I will present solutions to get you back on track to meet all of your digital goals.